Keyword research
What people actually search here, by language and by intent — separating the traveller ready to book from the one still dreaming.
GOOGLE ADS · KOH SAMUI
Be the first answer when they search.
Someone lands at Samui airport and types “best Thai restaurant Chaweng”. That single search is worth more than a thousand impressions: nobody is being interrupted, the person wants exactly what you sell, and they will decide within minutes.
Where the budget leaks
Search is the easiest channel to waste money on, because Google will happily spend your budget on searches that were never going to become customers.
Broad keywords bring in people looking for jobs, recipes and other islands. With no negative keyword list, you pay for every one of them.
And a campaign without conversion tracking cannot be optimised — only guessed at, month after month.
GOOGLE ADS
What we do
Campaign build
Tight ad groups, so each ad answers precisely the search it appears on.
Negative keywords
The list that stops your budget reaching searches that will never convert. Reviewed regularly, not set once and forgotten.
Ad copy & assets
Headlines and descriptions written per language, with sitelinks, call and location assets so the ad occupies more of the screen.
Conversion tracking
Google Tag, conversion actions and UTM structure, so you can see which keyword produced which enquiry.
PROCESS
How it works
- 01
Research
Search demand, competitors and the queries worth paying for — before a single baht is spent.
- 02
Build
Campaigns, ad groups, ads and assets, with tracking verified end to end.
- 03
Launch
Live on a controlled budget, with negatives applied from day one.
- 04
Optimise
Search terms reviewed, budget moved to what converts, weak keywords cut.
WHO IT IS FOR
Built for
- Hotels & resorts
- Restaurants
- Bars & beach clubs
- Spas & wellness
- Tours & rentals
FAQ
Questions we get asked
Is Google Ads worth it for a restaurant?
It depends on your search demand. For a venue in a competitive area where tourists search by category, usually yes. For a very specific niche with almost no monthly searches, Maps and Meta tend to return more. The audit tells you which case you are in, before you spend.
How is this different from Google Maps?
Maps is where you rank without paying, on the strength of your profile. Ads are where you pay to appear immediately, including above the map. Most businesses should fix the profile first, then advertise on top of it.
Who pays Google?
You do, directly, with your own card in your own account. Our fee is separate and one-time, so you always see exactly what went to Google and what went to us.
Can you run campaigns if we are not in Koh Samui?
Yes. Photo and video need us on site, but search campaigns, tracking and optimisation are delivered remotely anywhere in Thailand.
Find out if search demand exists for you.
A free 30-minute audit on WhatsApp: we check what people search around your venue and whether paid search is worth your budget — before you commit any of it.
Start on WhatsApp ↗ Koh Samui, Thailand · Reply within 24 hours